(A) Every advertisement shall state and clearly suggest the identification associated with the licensee and shall achieve this this kind of a manner that stops confusion because of the name of any other licensee that is unrelated. Licensees will probably be identified by way of trade names, solution markings, or business names which are filed using the unit of banking institutions therefore the assistant of state.
(B) Advertising shall never be false, deceptive, or misleading. False, misleading, or misleading advertising includes, it is not restricted to. the annotated following:
(1) Placing, or causing become put, any advertisement showing that unique terms, significantly lower rates, guaranteed in full prices, specific prices, or just about any other unique function of loans can be obtained unless the ad demonstrably states any limits that apply;
(2) Placing, or causing become put, any ad containing an interest rate or unique cost offer which is not a bona fide available price or charge.
(C) A licensee shall conform to 12 C.F.R. 1026.16. as amended, for open-end loans, or 12 C.F.R. 1026.24. as amended, for closed-end loans.